PRESS RELEASE: August 31, 2004
BodyFlex Takes Initiative to Bring Resolution with FTC
Settlement Occurs after Federal Court rules in favor of BodyFlex
CARLSBAD, Calif., August 31, 2004
After Federal Court Judge Florence-Marie Cooper ruled in BodyFlex's favor and rejected the FTC's requests for advertising injunctions on BodyFlex, the marketers of BodyFlex took the initiative to bring final resolution with the FTC by structuring an agreement that puts customer satisfaction first. In an action to resolve outstanding issues with the FTC, the marketers of the BodyFlex system have agreed to send notifications to customers regarding an extended money back satisfaction guarantee on BodyFlex products. "BodyFlex's initiative in resolving this matter is certainly precedent setting in the industry," indicates Joseph Costa, lead counsel for Savvier, the marketers of BodyFlex. "The resolution with the FTC expressly states there has been no finding of wrong doing on the part of BodyFlex or Ms. Childers (the creator of BodyFlex), and in fact, the latest rulings by the court stated the FTC was not likely to succeed on the merits of their case.
Joseph Costa adds, "After the court rulings, BodyFlex worked together with the FTC to form an agreement for modifying the marketing claims for future advertisements, and did so even though these earlier rulings by the court indicated BodyFlex's inch loss marketing claims were not shown to be false, and the court found that the claims were sufficiently substantiated to defeat all of the relief requested by the FTC. The new agreement on the claims was designed to find a common ground between BodyFlex and the FTC on the future marketing and sale of BodyFlex products. Additionally, BodyFlex agreed to back its satisfaction guarantee with a substantial reserve account, because BodyFlex wanted to assure that if a customer is unsatisfied, then the customer will receive their money back."
Body Flex creator Greer Childers has stated that "my customers are the most important concern to me - they always have been and will continue to be. After witnessing the hundreds of thousands of people it has helped, I will stand behind this product now and in the future."
Jeff Tuller, President of Savvier, the marketers of BodyFlex, states "Our goal in structuring a resolution with the FTC was to put customer satisfaction first. We've always had a 100% satisfaction guarantee with the BodyFlex product, and from all the letters we receive, we know that our customers are very satisfied. Instead of arguing in the courtroom with the FTC over whether our customers are satisfied, we felt that only the customer can make that decision, and therefore we proposed sending out notifications to all of our customers regarding an extended money back satisfaction guarantee."
"This is a very easy decision for us, because we're simply standing behind our satisfaction guarantees and proudly stating the customer is number one," states Jeff Tuller, President of Savvier. It's just unfortunate that the FTC?s action started from a complaint filed by a jealous competitor. Prior to the competitor's complaint, the FTC had not received a single complaint from any consumers regarding the efficacy of the BodyFlex product or marketing claims. Fortunately, the court saw through this and ordered the competitor to appear and disclose their involvement in filing the anti-competitive complaint, and then the court subsequently denied all of the FTC's motions. We understand the FTC's goal is protecting the consumer and we also share that goal. In the future, we hope that any concerns the FTC may have with our advertising can be resolved collaboratively, based upon the relationship we were able to establish in reaching this resolution."
BodyFlex is a yoga based exercise program involving deep breathing exercises combined with isotonic stretching and resistance training. BodyFlex has been in the marketplace for almost 20 years, selling millions of units with very high customer satisfaction and extremely low product return rate (one of the lowest in the industry).
Body Flex Refund Program Customer Service 877-360-3539.
About Savvier
Formed in 2002, Savvier has quickly become one of the leading infomercial companies in the industry with expertise in product development, manufacturing, marketing and domestic / international distribution. Savvier has the direct response expertise and financial resources to bring concepts to the marketplace successfully. Savvier develops products in all the major direct response categories, the company specializes in fitness, kitchen, housewares and personal care. For more information visit http://www.savvier.com.
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