Savvier

A Fully Integrated Direct Response Company

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PRESS RELEASE: October 22, 2003

SAVVIER FOLLOWS BODY FLEX SUCCESS WITH LAUNCH OF 6 SECOND ABS

Moulton Logistics Once Again Provides Fulfillment Services

CARLSBAD, Calif., October 22, 2003

Savvier, LP., the Southern California-based direct response firm that earlier this year introduced the number-one IMS-rated Body Flex product, has announced the national launch this month of their new, "6 Second Abs" program.

Representing a unique and revolutionary application of fitness science, 6 Second Abs combines form, tempo and resistance to provide better results in less time. The innovation has been granted U.S.and international patents with multiple additional patents pending.

The infomercial, which was produced largely in house, features World Fitness Instructor of theYear, Mindy Mylrea, and Dr.Tom Seabourne, who holds a PhD in exercise science.

According to Keith Greer, Savvier's COO and chief financial officer, Savvier has once again selected Moulton Logistics of Van Nuys, California to handle fulfillment.

"With Body Flex, Moulton stayed on top of everything, no matter how fast things moved," Greer said. "Recently, they've even picked up the pace with a new warehouse management and call center systems as well as IT management and account staff. They've clearly earned the new product assignment."

About Savvier

Formed in 2002, Savvier has quickly become one of the leading infomercial companies in the industry with expertise in product development, manufacturing, marketing and domestic / international distribution. Savvier has the direct response expertise and financial resources to bring concepts to the marketplace successfully. Savvier develops products in all the major direct response categories, the company specializes in fitness, kitchen, housewares and personal care. For more information visit http://www.savvier.com.

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